Amazon Global Selling's Standard Registration Doesn't Actually Ask for a DUNS Number
If you're an Indian seller researching Amazon Global Selling (the program that lets you list and sell on Amazon's 18+ international marketplaces — US, UK, UAE, and more, directly from India), here's the direct answer up front: standard Amazon Global Selling registration doesn't include a DUNS number as a baseline document.
What Amazon actually asks for is your business registration details, ID proof, an internationally chargeable card, business address proof, and typically PAN, GST, and IEC details for business verification.
So where does the "DUNS number for Amazon Global Selling" connection actually come from? It's narrower and more specific than most generic guides suggest — and this page explains exactly where it applies.
When You Actually Need a DUNS Number for Amazon Global Selling
The genuine, documented requirement applies specifically to one category of seller, plus a few strategic scenarios.
Importing Food, Beverages, or Dietary Supplements to the US
If you're importing these categories into the US to sell on Amazon, you are required to obtain a DUNS number — this isn't an Amazon policy, it's a US FDA registration requirement. Foreign food facilities exporting to the US, under the Food Safety Modernization Act (FSMA), must register with the FDA, and that registration requires a valid DUNS number.
If you sell in this category and plan to list on Amazon's US marketplace, this requirement applies to you regardless of whether you sell through Amazon, your own website, or any other channel — Amazon isn't the source of the rule, US food import regulation is.
Beyond this specific regulated category, a DUNS number can still be genuinely useful if:
Trade Credit & Financing
You want to apply for trade credit or business financing tied to your export/Global Selling operations.
Larger B2B Relationships
You're building toward larger B2B relationships beyond your Amazon Global Selling storefront.
Bank Due Diligence
A bank or lender assessing your export business specifically asks for one as part of due diligence.
For the vast majority of Global Selling categories — apparel, home goods, electronics accessories, handicrafts, and most consumer products — Amazon's own registration process doesn't require a DUNS number at all.
Amazon Global Selling vs Amazon India Seller Accounts
If you're coming from our existing guide on DUNS Number for E-commerce, Amazon & Flipkart Sellers, it's worth understanding how these two relate.
Amazon.in (Domestic Seller Account)
Selling to customers within India.
N/A
PAN, GST, business registration.
Generally not for standard accounts; relevant for Amazon Business B2B program or regulated US-bound imports.
Amazon Global Selling (International)
Selling on 18+ international Amazon marketplaces (US, UK, UAE, etc.).
No — you can register for Global Selling directly, without an existing Amazon.in seller account.
Business registration, PAN, GST, IEC, ID proof, international card, business address proof.
Not for standard registration; required specifically for food/beverage/supplement imports to the US under FDA rules.
The underlying DUNS-related trigger is the same in both cases: it's not about which Amazon program you're using, but about what product category you're selling and which country's regulations apply to that category.
Documents Amazon Global Selling Actually Requires
To set the full picture straight, here's what Amazon's own registration process asks for.
Contact Info
Email address and mobile number.
ID Proof
Aadhaar card, passport, or driving license, with your name matching exactly what's on the ID.
Business Address Proof
Bank or credit card statement, or equivalent.
Payment Method
An internationally chargeable credit or debit card with a valid billing address, since your monthly subscription fee is charged to this card.
Tax Identity
PAN and GST details, generally required for business verification.
IEC
Import Export Code — for many sellers, particularly relevant since you're exporting from India.
Category/Country Specific Docs
Which vary — for example, a VAT document is typically needed to sell into European marketplaces, and a DUNS number specifically for FDA-regulated food, beverage, or supplement imports into the US.
How to Get a DUNS Number If Your Category Requires It
Confirm the requirement
Confirm your product category actually triggers the requirement — primarily food, beverages, or dietary supplements destined for the US market.
Check existing records
Check if your business already has a DUNS number — see our guide on checking for an existing DUNS number before applying fresh.
Gather documents
Gather your business registration documents — GST certificate, PAN, IEC certificate, and Certificate of Incorporation if applicable.
Apply on D&B Website
Apply on the official Dun & Bradstreet India website, selecting the entity type that matches your business structure.
Ensure exact matching
Make sure your business name and address match across your DUNS application, your IEC certificate, and your Amazon Global Selling account details.
Use for FDA Registration
Use this DUNS number as part of your FDA food facility registration, if that's the specific requirement driving your application.
Common Mistakes Sellers Make With This
Assuming every Global Selling category requires a DUNS number.
It doesn't — this is specific to FDA-regulated food, beverage, and supplement imports to the US, not a general Amazon Global Selling rule.
Confusing this with Amazon's domestic India business requirements.
The triggers are different — see our E-commerce/Amazon/Flipkart guide for the domestic picture.
Not checking country-specific requirements beyond the US.
Other marketplaces have their own document needs — for example, VAT registration for European marketplaces — that have nothing to do with DUNS.
Applying for a DUNS number without actually needing one.
Wasting time that could go toward completing the rest of your Global Selling registration, which has its own document checklist entirely separate from DUNS.
Frequently Asked Questions
Do I need a DUNS number to register for Amazon Global Selling?
Is the DUNS number free for Amazon Global Selling sellers?
Do I need an Amazon India seller account before I can register for Global Selling?
What's different about Amazon Global Selling for food and supplement sellers specifically?
Does selling on Amazon's European marketplaces require a DUNS number?
Can I use the same DUNS number for both Amazon.in and Amazon Global Selling?
Ready to Find Out If You Need One?
Whether you're selling regulated food products to the US or just exploring Amazon Global Selling more broadly, we'll help you figure out exactly what's required for your specific category.
Direct Contact
DUNS Registration Form
Need help figuring out your specific situation? Fill out our quick form and we'll guide you through it.
Don't Apply if You Don't Have To.
Not sure if your product category needs a DUNS number for Global Selling? Tell us what you're selling and we'll help you figure it out.
For the full registration process, see our complete guide to DUNS number registration in India.